Vision & Mission

We envision a world where everyday life is supported by intelligent, trustworthy digital representations of the things we own, consume, and depend on.

While businesses have long used concepts like digital twins, traceability, and lifecycle tracking, households have largely been left out. Yet it is in households where consumption decisions are made every day — what we buy, what we waste, what we eat, and how we live.

Lyra exists to bring these capabilities home.

Today, households operate with limited feedback loops:

• We buy items without visibility into their lifecycle
• We consume without understanding long-term impact
• We waste time managing repetitive tasks
• We lack tools to make informed, sustainable choices effortlessly

When greenhouse gas emissions are tracked using consumption-based accounting, studies estimate that around 65%–72% of global emissions are linked to household consumption — including both direct and indirect emissions across supply chains. This highlights the significant role everyday decisions play in driving climate impact. (Hertwich & Peters, 2009) (Recent assessments)

This is often not due to lack of care, but lack of information, time, and practical support.

Until recently, solving this at a household level simply wasn't possible.

Advances in AI, automation, and data systems now make it possible to:

• Represent items, meals, and habits digitally
• Track usage, consumption, and replenishment naturally
• Close feedback loops between planning, action, and outcome
• Make households an active part of the broader value chain

This is known by many names — digital twins, digital product passports, agentic systems — but at its core, it's about creating clarity and accountability across the lifecycle of everyday things.

Lyra turns the household into a first-class participant in the ecosystem.

By helping people plan meals, manage inventory, shop smarter, and consume more consciously, Lyra:

• Saves time every day through automation and anticipation
• Reduces waste and unnecessary purchases
• Improves health through better planning and awareness
• Enables greener choices without extra effort

Data ownership is central. Users control their data.

Data sharing is optional — only when value is created, whether regulatory, monetary, or societal.

To improve everyday life in households while enabling more sustainable consumption — quietly, intelligently, and on the user's terms.

Even small daily improvements compound: saving minutes, removing friction, reducing mental load.

When those improvements scale across millions of households, they become meaningful change.

Lyra is built for that future.